5 Webflow Features You Probably Don't Use but You Should

If you’re only using Webflow for visual design and publishing, you’re missing out on some of its most powerful tools.
As a Webflow agency, we’ve seen many clients overlook features that could save them time, improve website performance, or unlock creative possibilities.

In this post, we’ll cover 5 Webflow features you probably don’t use but should to get the most out of the platform.

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Webflow CMS More than just for blogging

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Most people think of Webflow as a CMS for blogging, but it’s far more powerful.

You can use CMS collections to create:

• Dynamic portfolios
• Case studies
• Testimonials
• Product catalogs
• FAQ sections

With a CMS, you design once and automatically populate dynamic content—a huge time saver for content-rich sites.

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Native SEO Settings Built right into the designer

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Webflow makes SEO easy, but many users skip its native SEO settings.

You can set:

• Meta titles and descriptions for each page
• Open Graph images for social networks
• Custom stack and canonical tags
• Clean, SEO-friendly URLs

Optimizing these elements directly within Webflow saves you the need for third-party plugins or external tools.

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Webflow Logic Automate without coding

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Still in beta but already a game-changer, Webflow Logic lets you create automated workflows directly within Webflow.

You can:

• Send emails when a form is submitted
• Filter leads based on form inputs
• Create custom actions based on logic (without Zapier)
• If you’re running lead generation campaigns, this feature is a must-have.

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Interactions and Animations More than just hover effects

Webflow’s Interactions 2.0 feature lets you create advanced animations without code.

Use it for:

• Move-triggered animations
• Parallax effects
• Hover-triggered microinteractions
• Page load transitions

Creative animations make your website stand out and improve user engagement.

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Site Backups and Versions Your Safety Net

Webflow automatically saves versions of your site. With backups and versions, you can:

• Revert your website to a previous version with a single click
• Experiment with confidence knowing you have a backup
• Save manual backups before major updates

This built-in feature gives you peace of mind that you don’t need third-party backup tools.

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Webflow is more than just a visual website builder; it’s a powerful platform full of hidden gems.
By using these 5 Webflow features, you’ll unlock more value from your projects, streamline your workflow, and deliver better results to your clients.