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When it comes to website conversions, sometimes small changes make the biggest difference. As a Webflow agency, we often test different landing page elements—layout, images, headlines—but one of the easiest wins we’ve seen comes from tweaking our call to action (CTA).
When it comes to website conversions, sometimes small changes make the biggest difference.
As a Webflow agency, we often test different landing page elements—layout, images, headlines—but one of the easiest wins we’ve seen comes from tweaking our call to action (CTA).
In this case, we increased our client’s Webflow landing page signup rate by changing just one word in their CTA button.
Your CTA button is more than just a design element it’s the final call before a user takes action.We knew this, but even we were surprised by how much impact one word can have.
Our client’s original CTA was:
“Get Started”
It was performing well. But we believed it wasn’t aligned with the emotional trigger their audience needed.
We changed the call to action to:
“Join us”
Why?
This small change in wording aligned with the client’s brand voice and gave visitors a sense of belonging instead of obligation.
Results--> Higher sign-up rates with a simple change
That’s why smart call-to-action writing is one of the best tactics we use in our Webflow conversion optimization projects.
At our agency Webflow, we use simple methods to test the effectiveness of calls to action:
Small Changes, Big Results
If you want to improve sign-up rates, don’t underestimate the power of simple text tweaks.
As a Webflow agency focused on conversion-driven design, we've learned that even the smallest changes, like replacing a single word in a call to action, can lead to measurable growth.
