How to Connect Webflow with HubSpot Without Extra Tools

Can you connect Webflow to HubSpot directly, without paying for additional third-party tools?

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For business owners, effective lead generation is key to growth. Webflow makes it easy to design beautiful websites, while HubSpot is one of the most powerful tools for customer relationship management and marketing automation.

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Why connect Webflow and HubSpot directly?

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Many people rely on integrations through tools like Zapier or Make. While effective, these tools add additional cost and complexity. By connecting Webflow directly to HubSpot:

• You reduce monthly costs.
• You keep the integration simple and reliable.
• You ensure that lead data flows securely and instantly.

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Step 1: Create a HubSpot form

• Log in to your HubSpot account.
• Go to Marketing → Lead Generation → Forms.
• Click Create Form and select the type (Embedded Form).
• Add the fields you want to collect (Name, Email, Phone, etc.).
• Customize the form style if necessary.
• Save and publish the form.

HubSpot will generate an embed code for your form. Copy it - you'll need it for Webflow.

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Step 2: Embed your HubSpot form in Webflow

• Open your Webflow project.
• Go to the page where you want the form to appear.
• Add an embed from the Webflow components panel.
• Paste the HubSpot embed code into the element.
• Publish your Webflow site.

Your HubSpot form will now be displayed directly on your Webflow site. All submitted requests go directly to HubSpot - no middleman required.

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Step 3: Style the form (optional)

HubSpot forms come with default styling, which may not perfectly match your Webflow design. You can:

• Use HubSpot's built-in styling options.
• Add custom CSS within Webflow to adjust colors, fonts, or spacing.
• Wrap the embed in a styled Webflow container for better visual integration.

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Step 4: Test the integration

• Go to your live Webflow page.
• Populate the form with test data.
• Log in to HubSpot and confirm that the lead appears in the Contacts section.

This ensures that your form is working and that leads are being recorded correctly.

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Benefits of this direct integration

1. No third-party tools required.
2. Instant sync with HubSpot CRM.
3. Better reliability fewer moving parts mean fewer potential errors.
4. Scalability as your website grows, you can easily add more HubSpot forms where needed.

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You don't need Zapier, Make, or other paid tools to connect Webflow and HubSpot. By embedding HubSpot forms directly into your Webflow page, you get a simple, free, and reliable integration.

This approach works perfectly for most businesses looking to capture and manage leads in HubSpot at no additional cost.