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In digital marketing, personalization and scalability are key to converting visitors into customers. But manually creating dozens or even hundreds of landing pages for different campaigns can be time-consuming and inefficient.
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In digital marketing, personalization and scalability are key to converting visitors into customers. But manually creating dozens or even hundreds of landing pages for different campaigns can be time-consuming and inefficient.
A dynamic landing page is a web page that automatically populates content (such as text, images, calls to action, or URLs) based on data stored in a CMS or database.
Instead of creating a new static page for each campaign, city, or service, you design a single dynamic template that automatically generates pages for each item in your CMS collection.
For example, if you run a digital marketing agency, you can create dynamic landing pages for:
With Webflow CMS, all of this content is in one place and instantly updated across all pages.
Start by creating a new CMS collection in your Webflow project. Go to CMS → Create New Collection and name it something relevant, like “Landing Pages”.
Add the fields you want to display dynamically. Common examples include:
Plan the structure of your CMS carefully. The more flexible your fields are, the easier it will be to scale later.
This is your dynamic template page the main design for all landing pages generated from this collection.
You can now design your page like any other Webflow page, adding sections like:
Use dynamic elements by clicking on any text or image and linking to a CMS field (e.g. “Get text from: Page Title”).
Each page will then be automatically populated with unique data from your CMS collection.
To make each landing page SEO-friendly, customize the Meta Title and Meta Description fields using CMS variables.
Example:
Within your collection slug settings, you can create structured URLs like:
Conditional visibility allows you to show or hide content based on what is in your CMS.
For example, if some landing pages have a video section and others don’t, you can:
This ensures that your template remains clean and dynamic by only showing elements that are relevant to each item.
Once you have your CMS and dynamic pages set up, you can use tools like Zapier or Make (Integromat) to automate the creation of new pages.
For example:
These automations help scale your marketing effortlessly Before publishing, preview a few CMS items to make sure everything looks consistent and loads properly.
Before publishing, preview a few CMS items to make sure everything looks consistent and loads properly.
When you're happy, click Publish and Webflow will generate a unique URL for each CMS item, creating hundreds of personalized landing pages instantly.
