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There’s a common misconception in SEO: the more content you publish, the better you’ll rank. While publishing regularly is important, the truth is that you don’t have to write 100 blog posts a month to appear on Google. In fact, focusing on quality over quantity often yields better results.
Not all traffic is created equal. Publishing dozens of blogs on broad or generic topics won’t necessarily bring in qualified leads. Instead, target keywords with clear intent search phrases that your audience already uses when they’re close to making a decision.
Example: Instead of “best marketing tips,” target “examples of B2B SaaS onboarding emails.”
Use tools like Ahrefs, SEMrush, or Google Keyword Planner to find long-tail keywords with high intent but manageable competition.
Google rewards topic authority. This means that writing about a core topic and linking to related articles is more effective than scattering 100 unrelated posts.
How to do it:
Old blogs don’t have to die. Updating and republishing existing articles with new statistics, examples, and keywords can often rank faster than writing something completely new.
Pro tips:
Sometimes it’s not about writing more it’s about optimizing what you already have. Make sure each piece of content has:
Backlinks remain one of the most important ranking signals. But instead of spreading them across 100 posts, focus on building links to your most valuable content.
Ways to build backlinks:
Ranking on Google doesn’t require a “content factory” churning out endless blog posts. By targeting high-intent keywords, building topic clusters, refreshing old content, and focusing on on-page SEO and backlinks, you can outperform your competitors with fewer, but smarter, articles.
