My Webflow Project Checklist (What Clients Never Think Of)

Designing and developing a website in Webflow is more than just dragging and dropping elements on a screen—it’s a process that requires planning, structuring, testing, and attention to dozens of tiny details that most clients never see.

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So, if you’ve ever thought:

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“Isn’t it just about building pages and clicking posts?”The answer is: not really.

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To make sure every page I deliver is fast, SEO-optimized, responsive, and scalable, I follow a proven Webflow project checklist full of important steps that happen behind the scenes.

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Here’s a look at what it takes to build a high-quality Webflow (and why it matters to your business).

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 1.Project Setup and Organization

Before the design even begins, I:

• Set up proper naming conventions for classes and elements
• Define global styles (typography, colors, spacing)
• Logically organize pages and folders
• Create a style guide page for consistency

Why this is important: Clean organization = easier future updates and faster performance. It also ensures that your site won’t break when you want to scale it later.

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 2.SEO Basics

Most clients think SEO comes after the website is built, but smart SEO starts on day one.

• I set up clean, human-readable URLs
• I write custom title tags and meta descriptions for every page
• I optimize image alt text for accessibility and ranking
• I create and submit an XML sitemap
• I set up a proper heading hierarchy (H1, H2, H3...)

Why this matters: SEO isn't magic - it's structure. And it's built into every page I create from the ground up

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3. Smart Asset Management

To keep your site fast and lean, I:

• I compress all images before uploading
• I use modern formats like WebP wherever possible
• I prefer SVG for icons and logos
• I avoid uploading unused elements
• I name files clearly for easy reuse and editing

Why this matters: Page speed = better user experience + higher rankings on Google. Heavy images are the #1 reason websites slow down.

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4. Responsive design on all devices

Many creators only test on desktop + mobile. I go further:

• I fine-tune layout and spacing for tablet, mobile landscape, and mobile portrait modes
• I check every interaction and hover state via breakpoints
• I test fonts, buttons, and padding for readability and usability

Why this matters: Over 60% of web traffic is mobile. If your site isn’t responsive, you’re losing visitors.

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5. Accessibility and UI Basics

I ensure your site is usable for everyone, including:

• Alt text for all images
• Clear color contrast for text readability
• Proper HTML semantics (lists, buttons, links)
• Keyboard navigation where needed
• Logical tab order for accessibility tools

Why this matters: An inclusive site is not only ethically better performing in all areas.

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6. Clear Calls to Action (CTAs)

Every page on your site should have a purpose. That’s why:

• I design strong, visible buttons
• I create logical user flows from section to section
• I place clear lead magnets, contact forms, or booking links

Why this matters: A beautiful website is beautiful, but a website with a high conversion rate is better. I build for results, not just for looks.

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 7. Quality Testing (What Most Freelancers Skip)

Before launching, I test:

• All links and buttons
• Form submissions (success messages, redirects, email delivery)
• Animations and interactions
• Scrolling behavior on all screen sizes
• Fallback options for older browsers or slow connections

Why this matters: One broken form can cost you potential clients. A dropped connection? Lost trust. I don’t let that slip by.

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8 . Launch Preparation and Post-Launch Support

Once your site is ready to go live, I:

• Set up a favicon and social shareable image
• Connect your custom domain
• Set up 301 redirects if migrating from an old site
• Submit your site to Google Search Console

Deliver a video handover or mini tutorial if you want to edit the content yourself

Why this is important: A proper launch ensures that your site is indexed, found, and completely yours from day one.

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That’s what I deliver because I follow a checklist most clients don’t even know exists.

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