Top 10 Ways to Improve Page Speed in Webflow

Optimize Your Images

Images are often the biggest reason for slow load times.
Use WebP format instead of PNG or JPEG  it offers excellent quality with much smaller file sizes.
In Webflow:

• Compress images before uploading (use TinyPNG or Squoosh).
• Enable “Responsive Images” in Webflow to generate optimized versions for each screen size.
• Turn on Lazy Loading so off-screen images only load when a user scrolls down.

Minimize Custom Code

Too much third-party or unoptimized custom code can weigh down your site.
Only add scripts that are absolutely necessary (analytics, chat widgets, etc.).
Avoid large JS libraries and unused CSS frameworks.

Use the “Before </body> tag” section for JavaScript so it loads last.

Limit Web Fonts

Custom fonts look great, but they slow down your site if overused.
Stick to 1–2 font families, and only load the styles you need (regular, bold, italic).
If possible, use system fonts for smaller projects  they load instantly.

Use the Webflow Asset Manager Wisely

The Asset Manager can easily get bloated with unused files.
Regularly delete unused images and documents to reduce the site’s weight.
Every unnecessary file adds to your overall page size and load time.

Reduce Animation Complexity

Webflow interactions and Lottie animations are amazing but they can become heavy.
Keep animations minimal and smooth. Too many overlapping triggers can cause rendering delays, especially on mobile.

Subtle transitions load faster and look more professional.

Enable Browser Caching

Browser caching stores parts of your site locally on a user’s device, so pages load faster the next time they visit.
In Webflow, caching is handled automatically, but you can further optimize by:

• Using a CDN (Webflow uses Fastly CDN by default)
• Reducing file version updates unless necessary‍

Clean Up Your CMS Collections

Large CMS collections can slow down dynamic pages if not managed properly.
To optimize:

• Limit the number of collection items shown per page
• Use pagination or filters
• Avoid pulling too many multi-reference fields on one page

Use Global Styles

If you style elements individually instead of using global classes, Webflow adds more inline code, which increases file size.
Use global classes and reusable symbols for consistent styling and lighter CSS.

Test Regularly with Google PageSpeed Insights

Run your site through Google PageSpeed Insights or GTmetrix to identify what’s slowing it down.
These tools show:

• Render-blocking resources
• Unused JavaScript
• Large images or layout shifts

Then you can fix issues one by one directly in Webflow.

Minify CSS and JavaScript

Webflow automatically minifies code when you publish your site, but double-check that “Minify CSS” and “Minify JavaScript” are turned on in the Project Settings → Publishing tab.
This can significantly reduce page size and boost performance.

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Improving page speed in Webflow doesn’t require coding just smart design choices.
By following these 10 steps, you’ll:

• Load faster on all devices
• Improve SEO rankings
• Increase conversions and engagement

A fast site isn’t just about pleasing Google  it’s about giving your visitors the seamless experience they expect.