Top 10 Webflow SEO Mistakes (and How to Fix Them)

Many designers overlook key technical details or misunderstand how Webflow handles SEO settings. In this guide, we’ll cover the 10 most common Webflow SEO mistakes and show you how to fix each one so your site performs as beautifully as it looks.

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Ignoring page titles and meta descriptions

• Mistake
  • Leaving default titles like “Home” or “New Page” or skipping meta descriptions altogether.
• Why it matters
  • Titles and meta descriptions are the first things users see on Google, and they directly impact clickthrough rate (CTR) and relevance.
• Solution
  • In your page settings, adjust the title tag and meta description for each page.
  • Include your target keyword naturally.
  • Titles should be less than 60 characters long and descriptions less than 160.

Forgetting to place H1 tags properly

• Mistake
  • Using multiple H1 tags or styling text as H1 tags solely for design reasons.
• Why it matters
  • Google uses the H1 tag to understand the main topic of your page.
• Fix
  • Each page should only have one H1 tag, usually the main page title.
  • Use H2 and H3 tags for supporting sections.

Missing alt text on images

• Mistake
  • Uploading images without descriptive alt text.
    Why it matters: Alt text improves accessibility and helps search engines understand your images.
• Fix
  • Add clear, relevant alt text to each image in Webflow’s image settings.
  • Avoid keyword stuffing and describe what the image actually shows.

Not setting up 301 redirects

• Mistake
  • Deleting or renaming pages without redirecting old URLs.
  • Why it matters: Broken links hurt SEO and user experience.
• Fix
  • Go to Project Settings → SEO → 301 Redirects.
  • Map old URLs to new ones.
  • Example: /old-blog → /new-blog.

Overlooking SSL (HTTPS)

• Mistake
  • Not enabling HTTPS.
  • Why it matters: Google flags insecure sites and users immediately lose trust.
• Fix
  • In Hosting Settings, turn on “Enable SSL”.
  • Republish your site to enforce HTTPS.

Ignoring Structured Data (Schema Markup)

• Mistake
  • Relying only on visible content without schema.
    Why it’s important: Structured data helps Google understand your site and enables rich results (reviews, FAQs, etc.).
• Fix
  • Manually add JSON-LD schema markup in Page Settings → Custom Code.
  • Use tools like Merkle Schema Generator.
  • (See our complete guide: How to implement structured data in Webflow without plugins)

Forgetting to create a Sitemap and Robots.txt file

• Mistake
  • Not submitting a sitemap to Google or leaving Webflow’s default robots.txt file untouched.
    Why it matters: Google may not crawl or index your pages effectively.
• Fix
  • Webflow automatically generates a sitemap at yourwebsite.com/sitemap.xml.
  • Submit it to Google Search Console.
  • Review and edit your robots.txt file in Project Settings → SEO.

Poor URL structure

• Mistake
  • Using long, messy URLs like /services/webflow-seo-optimization-tips-for-small-businesses-2025.
  • Why it matters: Clean URLs help search engines and users understand the content of your page.
• Fix
  • Keep URLs short, clear, and keyword-focused.
  • Example: /webflow-seo-tips instead of /webflow-seo-optimization-tips-2025.

Not optimizing for mobile and page speed

• Mistake
  • Design for desktop first and ignore mobile adaptation.
  • Why it matters: Google uses mobile-first indexing, and slow pages reduce rankings and conversions.
• Fix
  • Test your site on multiple devices.
  • Compress images and avoid heavy animations.
  • Use Webflow’s built-in performance options like responsive image scaling and lazy loading.

Skipping Open Graph and social sharing settings

• Mistake
  • Forgetting to set up OG titles, descriptions, and images.
  • Why it matters: Poor social media reviews can hurt engagement on platforms like LinkedIn and Facebook.
• Fix
  • In Page Settings → Open Graph Settings, adjust your OG title, description, and image.
  • Use a main blog image or branded graphic for consistency.

Avoiding these common Webflow SEO mistakes can dramatically improve your website’s rankings and performance. By optimizing your titles, adding schema, fixing redirects, and improving page speed, you’ll lay a solid foundation for organic search engine optimization.