What the Latest Google Algorithm Updates Mean for Webflow Sites

What’s New with Google’s 2025

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Here are the key facts:

• The March 2025 core update began on March 13 and rolled out over approximately two weeks. Search Engine Land+1
• The June 2025 core update began June 30 and took about three weeks to complete. Search Engine Roundtable + 2Search Engine Land+2
• Google describes these as broad “core updates” – meaning they aren’t targeting particular types of sites or specific violations, but rather adjusting how ranking systems evaluate content and sites overall. Search Engine Journal
• Signals indicate an increased emphasis on user experience , mobile optimisation, site speed, and high-quality, helpful content. quantifimedia.com+1

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Why This Matters for Webflow Sites

Being on Webflow gives you a strong platform but the way you build, structure and optimise still matters. Here are the practical implications:

1. Content Quality & Relevance

Since the core updates reward “helpful, reliable, people-first content”, simply building a site in Webflow doesn’t guarantee results. You must ensure:

• The content addresses real user needs, not just keywords.
• Your blog posts, service pages, etc., offer genuine value and are well-written and structured.
• Each page has a clear purpose and helps the visitor.
  If your Webflow site uses default placeholder content or thin service pages, you risk being de-prioritised by the algorithm.

2. Performance, Speed & Mobile Experience

Webflow makes mobile‐responsive design easier, but you still need to actively optimise. The 2025 signals suggest more emphasis on page speed, interactivity, and seamless mobile UX. quantifimedia.com
For Webflow:

• Check that your site is fast (use Webflow’s built-in image-compression and lazy-loading features).
• Verify mobile layout, navigation, and touch usability.
• Monitor any third-party scripts or heavy modules that slow down pages.

3. Technical SEO Fundamentals

Even in Webflow you need to mind the basics: correct headings (H1), clean URLs, meta-tags, alt text, schema where relevant. The updates broaden ranking evaluation, so neglecting technical fundamentals can cost you.
In addition:

• Ensure you don’t have broken links, orphan pages, or poor internal linking.
• Make use of Webflow’s 301 redirect system if you rename or restructure pages.
• Confirm Webflow’s site map is submitted to Google Search Console.
  Although the update isn’t focused solely on technical SEO, technical issues make sites more vulnerable.

4. Schema, Structured Data & Rich Results

While schema markup may not be the main driver (some research suggests its ranking weight is small) First Page Sage, structured data still helps Google understand your content. For Webflow agency sites:

• If you run blogs, portfolios or service offerings, implement JSON-LD schema manually (as you already do).
• For client Webflow builds, include schema for articles, organisations, FAQs where applicable.
• Don’t rely on schema alone pair it with strong user-centric content and UX.

5. Monitoring & Adaptation

Because core updates roll out globally and impact many sites, you need to monitor your Webflow site immediately after update deployment:

• Use Google Search Console to track changes in impressions, clicks, average position.
• Compare traffic before and after (for example, around June 30 2025) to spot drops or gains.
• Identify which pages lost visibility and assess whether the issue is content‐related, UX‐related or technical.
  Google’s advice: there’s no “magic fix” after a core update; rather you should seek to improve overall site quality.

Actionable Steps for Your Webflow Workflow

Here’s a checklist (tailored for Webflow designers / virtual assistants) you can follow for each client/site:

1. Content audit = Go through key pages (home, service pages, blog posts). Ask: Does this page help the user? Is it well structured?
2. Performance test - Use PageSpeed Insights, Webflow’s built-in performance panel. Optimize large images, scripts, ensure fast loading.
3. Mobile check - View on multiple screen sizes. Test navigation, readability, interactive elements (buttons, forms).
4. Technical scan -Confirm: H1 only once per page, proper alt-text on images, clean URL structure (Webflow’s slug settings), meta title and descriptions filled.
5. Schema / structured data - Implement JSON-LD where suitable (blog posts, organisation, FAQs). Place in page-settings custom code in Webflow (before </body> or inside <head>).
6. Submit sitemap / monitor - Ensure yourdomain.com/sitemap.xml is submitted in Google Search Console. Check Search Console for any manual actions, coverage issues.
7. Track changes around updates - Have snapshots of traffic/visibility data pre-update (for example May/June) and compare post-update to identify any dips or gains.
8. Document & report - When working for a client, inform them that these algorithm changes are broad and that next major milestone is continuous improvements, not quick fixes.