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Over the past few years, many agencies have quietly shifted their core site builds and ongoing services from WordPress into Webflow. What used to be a staple “monthly maintenance” revenue stream on WordPress is now being replaced with Webflow design, content operations, and performance-focused retainers.
WordPress is powerful but has a long list of technical baggage:
Because of that, many agencies spent countless hours on maintenance packages just to keep sites running.
Webflow flips that model:
Because Webflow is a hosted, all-in-one system, there are no plugins to break, no server updates to manage, and automatic platform security updates handled by Webflow. That means:
This changes the value agencies provide from fixing problems to building growth.
Performance matters. Slow sites lead to:
WordPress performance requires lots of optimization caching plugins, CDNs, image tools, server configuration and even then, it often isn’t consistent without ongoing tuning.
Webflow delivers:
For agencies selling speed, reliability, and organic growth, this makes Webflow a stronger product than a maintenance-heavy WordPress stack.
The old maintenance model was simple: clients paid monthly to keep the site alive.
But many clients are now asking for more than just “things not breaking.” They want:
On WordPress, those services often require separate projects or more time because of technical overhead.
In Webflow, many of these updates can be done faster because the editor is intuitive and the design system is cleaner. That means agencies can package real value services not just maintenance.
A WordPress maintenance retainer is often unpredictable. Some months require urgent fixes, complex updates, or security rollbacks. Other months are quiet. This makes it hard to standardize pricing.
Webflow maintenance redefined becomes:
These are real services with measurable outputs, not tickets in a queue.
Clients understand what they’re paying for, and agencies can offer fixed-scope retainers instead of reactive work.
WordPress accumulates technical debt over time:
That often results in a maintenance cycle where agencies spend time fixing the past instead of building the future.
Webflow’s cleaner platform means:
Clients spend less time worrying about “did the update break the site?” and more time focusing on content, strategy, and growth.
A common complaint with WordPress sites is that clients:
Webflow’s editor is visual and intuitive. Clients can:
This reduces ongoing support requests and increases client satisfaction.
Instead of selling “updates and patches,” agencies can sell:
These are services clients value and retain long-term, without the burnout that comes from endless maintenance tickets.
Agencies aren’t abandoning WordPress because it’s bad it still powers a huge portion of the web. But the economics have shifted:
The result? Maintenance packages as they once existed on WordPress are becoming less central, replaced by Webflow-centric retainers that deliver real, measurable value.
