Working Around CMS Limitations in Webflow

Whether it’s reference field limitations, lack of nested filtering, or issues with multi-level relational data, agencies working with complex site structures have to get creative. The good news? There are smart and scalable workarounds to continue delivering high-quality, highly effective websites without compromising flexibility.In this post, we’ll explore the most common limitations of the Webflow CMS and how your agency can overcome them using strategic structuring, third-party tools, and Webflow-native tricks.

Read time:
2 minutes
Author:
Bojana Djakovic
Published:
August 7, 2025

Common Webflow CMS Limitations

As projects grow in complexity, certain limitations become bottlenecks. Here are the most common:

  • Maximum of 10 reference or multi-reference fields per collection
    This is one of the biggest hurdles for relational content structures like blogs, real estate listings, product directories, or event platforms.
  • No native filtering by multi-reference fields
    You can reference categories or tags, but you can't natively filter CMS collection lists by multi-reference fields on the frontend.
  • Limited conditional display logic
    Webflow CMS has basic conditional visibility settings - but it lacks true dynamic logic, like "show this block if X OR Y".
  • No nested collection lists
    You can’t nest one collection list inside another (such as displaying related products within a blog post).
  • 5tatic page limitations for CMS templates
    You’re limited to 100 CMS collections, which can be limiting for platforms or directories with large content.
Working Around CMS Limitations in Webflow

Smart solutions  can use

As an agency using Webflow, effectively addressing these limitations helps you maintain flexibility, improve client satisfaction, and deliver scalable solutions.

1. Use a multi-referenced workaround via reverse lookup

You can mimic multi-referenced filtering by creating reverse reference structures. For example:

  • Instead of linking “Blog Post” to “Authors” via a multi-reference,
  • Add a multi-reference “Posts” within the “Author” collection, then filter by the reverse link.

2.Work with Webflow CMS + Attributes (Client-First / Finsweet)

Use Finsweet’s CMS Attributes Library to:

  • Enable nested collection lists
  • Create powerful CMS filters and toggles
  • Implement multi-loading / pagination / tabs

It’s lightweight, free, and fully compatible with Webflow, perfect for agencies looking to overcome the limitations of a CMS while maintaining build scalability.

3.Strategically Flatten Your CMS Architecture

Instead of building deep chains of references (e.g. Product > Category > Industry > Region), consider flattening collections:

  • Merge collections where necessary
  • Use text fields with custom scripts to simulate relationships
  • Use dynamic embeds and filters to logically group content without overly complex relational structures

4. Create conditional logic using custom attributes + CSS

While Webflow doesn’t support advanced conditional logic natively, you can:

  • Combine custom attributes with visibility settings
  • Add simple JS to toggle content visibility based on user input or CMS values
  • Or use Wized or Outseta for frontend logic enhancements

This is especially useful when building dashboards, restricted content, or site-specific content states for users.

5. Use Airtable + Make (Integromat) to power dynamic CMS workflows

For clients with large or frequently updated content systems, integrate Webflow with Airtable via Make.com:

  • Manage thousands of items outside of Webflow
  • Sync CMS collections
  • Automate relational data updates

Turning Limitations Into Opportunities

Working around Webflow’s CMS constraints isn’t about hacking the system it’s about maximizing what’s possible within a no-code framework. As an agency, these creative solutions allow you to:

  • Take on more complex client projects
  • Scale faster without hitting walls
  • Deliver more value with leaner, smarter builds
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